Growth Marketing What's an RMG Player Worth? Approaches to Modeling Lifetime Value and Target CPAs The lifetime value (“LTV”) of a player is the amount of revenue you expect that player to generate over the course of them being active. LTV is a critical component to managing any consumer-focused business and because of the skewed distribution in the RMG (real money gaming) industry, LTV is
Growth Marketing Navigating Uncertainty: A Guide to iOS14 for RMG Advertisers Apple released its first public iOS14 beta on June 9, 2020. The release of iOS14 was monumental for user privacy as the default shifted from users having to opt-out of tracking to one where a user had to opt into tracking. In addition, the events that growth marketers traditionally optimized
Growth Marketing Mobile Network Fraud & Brand Mitigation for RMG Advertisers The following document outlines Flatiron’s approach to mitigating mobile network fraud and brand risk.
