The lifetime value (“LTV”) of a player is the amount of revenue you expect that player to generate over the course of them being active. LTV is a critical component to managing any consumer-focused business and because of the skewed distribution in the RMG (real money gaming) industry, LTV is

Apple released its first public iOS14 beta on June 9, 2020. The release of iOS14 was monumental for user privacy as the default shifted from users having to opt-out of tracking to one where a user had to opt into tracking. In addition, the events that growth marketers traditionally optimized